These values guide everything I do at Blackrock.
1) Deliver Quality Products
Don't cut corners. Quality trumps quantity. I work hard to deliver products that Grandpa Jake would be proud of.
In addition to preserving and protecting leather goods, I am focused on helping preserving and protecting nature. I will give back to my local community through grassroots organizations. Find an issue. Take a stand. Support a cause.
Learn about Blackrock's 2021 conservation mission here.
3) Improve Daily
I am not perfect but I am getting better each day.
4) Connection over consumption
Build community and relationships. Not just the company's bottom line. I desire to put people over profits.
I am nostalgic but forward thinking. I love old buildings and historic downtowns. Preserving these places matter and I believe that strongly.
I'm proud that Blackrock is headquartered in a building built in the 1930s. I am keeping American manufacturing alive in a building that once bustled with it.
6) Support Local
When my grandfather started Blackrock, he owned a small retail store called Christian Brothers Western Store. I saw firsthand how small business works and why it matters.
Independent stores make a community unique and vibrant. The owners of these stores aren't flying to space. They are making a living doing something they love.
Independently owned and operated business matter. They are still the heartbeat of this company and I want to support them in any way I can.
It's simple: everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment. We must work to preserve what we have for future generations because we are all interconnected.
I want to minimize my impact on the environment.
The first step has been reducing waste through the packaging Blackrock uses. Each container of Blackrock is fully recyclable and every 4 ounce jar is made from post consumer recycled material.
9) Golden Rule
It's simple. Treat our customers how I want to be treated.
10) Made in USA
For me, it's quality over quantity. Cheap imports and mass produced goods won't cut it here.
Buying American made products supports local communities.
The money goes back into the local economy employing my friends and neighbors rather than going overseas.